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Tesla set for longest ever losing streak as 69% plunge deepens

Concerns over ebbing demand and wider jitters about growth assets fuel longest ever losing streak

Tesla shares have slumped this year. Photograph: Thomas Niedermueller/Getty Images

Farah Elbahrawy
Wed Dec 28 2022 - 12:22

Shares in Tesla are set to fall for an eighth straight day — the longest ever losing streak for the electric vehicle maker — amid concerns about ebbing demand and wider jitters about growth assets.

The stock dropped 3.6 per cent at 4.40am in New York, poised to add to a 69 per cent loss this year which has put Tesla among the worst performers on the S&P 500 Index in 2022. The premarket price indicates a further $12.3 billion loss of market capitalisation, with the company’s value already below that of Walmart, JPMorgan Chase & Co and Nvidia after this year’s slump.

The shares slumped 11 per cent on Tuesday after Reuters reported that Tesla plans to reduce production at its Shanghai factory, rekindling fears about demand. That added to concerns sparked by a separate report last week that Tesla was offering US consumers a $7,500 discount to take delivery of its two highest-volume models before year-end. For Tesla, whose valuation is pinned on its future growth prospects, these worries reflect a significant risk.

Growth stocks have been hammered this year, with the Nasdaq 100 slumping 34 per cent as the Federal Reserve hiked interest rates aggressively to tame inflation. Tesla was the second-biggest drag on the index after Amazon.com, with this year’s plunge marking a stark turnaround from the company’s 1,163 per cent rally over the prior two years. Elon Musk’s disposals of Tesla stock and the distraction caused by his Twitter takeover also haven’t helped.

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“It feels like confidence is gone, and Tesla’s fairy tale suddenly ended, said Ipek Ozkardeskaya, senior analyst at Swissquote Bank. “Investors are more eager to see how the looming recession will hit Tesla demand, how competition from other electric-vehicle makers will impact Tesla’s market share, and when Elon Musk will stop messing elsewhere while Tesla is shaking badly.” - Bloomberg

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