Applegreen and M&S cement partnership with plan for 60 new food locations

Forecourt operator Applegreen and retailer Marks & Spencer (M&S) are to expand their partnership by opening new food service points at 60 Applegreen locations across Ireland.

Applegreen has been selling M&S food products, including sandwiches, salads and dinners, at five stores since last year.

The companies said they have signed a new 10-year agreement that will add up to 60 new M&S Food locations at Applegreen stores during that time.

Applegreen said it intends to open 15 new M&S Food locations by the end of 2024, which will increase the overall number of outlets to 20. The forecourt operator opened five M&S Food “shop in shop” outlets over the past 12 months.

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The first of the new stores will be in counties Louth, Meath and Limerick, with other locations to be announced throughout the year.

Both businesses also have been piloting a new click-and-collect service at four of the forecourt operator’s stores which allow shoppers who buy clothing from M&S to have their packages delivered free of charge to Applegreen locations.

“This is great news for Irish consumers as Applegreen will now bring M&S Food products to a much wider market. M&S Food complements the existing Applegreen offer as we are always evolving to meet our customers’ high expectations,” said Applegreen Ireland managing director Fiona Matthews. “We have been delighted by the positive customer reaction to our partnership with M&S Food, which offers our customers greater choice and a wider product range.”

She said based on the success of the partnership to date, and regarding ambition for further growth, Applegreen plans to roll out more than one M&S Food at Applegreen stores each month next year.

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