Irish rib-eye steak on the menu in Japan

Irish beef will be on the menu in Japan this Christmas, with prominent Toyko restaurant chain Negishi agreeing a new deal to import rib-eye.

This is the first time that Irish steak will feature on the menu of a popular restaurant in Japan.

Negishi, which has 40 outlets in the Tokyo area, specialises in various kinds of grilled beef tongue, regarded as a delicacy in Japan. From December 10th to 25th, the restaurant chain will offer customers across 10 of its busiest locations Irish beef.

Joe Moore, Bord Bia's Japan market specialist said: "Knowledge and awareness of Ireland as a stable source of quality beef has increased significantly in the Japan market in recent years. We are thrilled that Irish grass-fed steak will for the first time be appearing on the menu of one of Japan's most prominent restaurant chains."

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Irish beef exports to Japan have grown significantly in recent years. A total of €15.7 million in value of beef was exported in 2020, almost double the €9.5 million exported in 2019. Ireland is now the seventh-largest beef exporter to the Asian country.