With the proliferation of similar female pop stars flooding the charts, it would be all too easy to overlook Louisa Allen’s output.
Perhaps that’s been the Southampton-born singer’s greatest challenge to date; although her 2014 debut was solid, it was lost in the mire of Charli XCXs and Jess Glynnes, whose stars shone a little more luminously.
Her second record probably won't change that, although there are some enjoyable moments of fizz and balladry, as heard on the 1980s Madonna vibe of If You Leave Me Now and the contemporary dubstep pop of Cruel, while Sia's influence emanates pungently off On My Way.
The upbeat soul-pop flavour of Money is probably the best bet for a radio crossover hit, but Allen will need a lot more of them for her third outing.
