The judges
Simon Pratt
Simon Pratt is MD of Avoca's 11 shops and 12 cafes. In his spare time he grows food and keeps pigs and chickens.
Sonya Lennon and Brendan Courtney
Fashion designers, stylists and Frockadvisor columnists
Edmund Shanahan
Brand, retail, fashion and homewares consultant. Shanahan is also chairman of the Council of Irish Fashion Designers
Alanna Gallagher
Irish Times journalist and a magazine founder and editor. In her spare time, can be found truffling out new shops
