Go niche

A hotel created for the launch of a car isn’t something you come across every day, but it’s exactly how Copenhagen’s Hotel Fox came to be. It was opened in the mid-noughties to host the launch of the Volkswagen Fox. The marketing wheeze involved gathering 21 international artists from the fields of graphic design, urban art and illustration to run riot in the bedrooms.

Consequently, each room is different – and is, in fact, different to any other hotel room you’ll have ever stayed in. None has a number. Instead you see a do-not-disturb sign hanging on the door. If you like the design on the sign, then that’s the room for you.

Inside the decor ranges from vaguely chic to plain weird. It’s as if teenagers have made collages on the duvets and drawn monsters on the walls. One bed is covered with toy lions; another is surrounded by floor-to-ceiling Swiss mountains.

The hotel has opted out of the grading system, but each room has a TV and free Wi-Fi. Your mini bar is a cooler bag, and at reception you can rent bicycles and iPods. Rooms start at about €100 with breakfast.

hotelfox.dk