Sir, – With growing reports of tourists increasingly favouring cooler destinations in response to rising global temperatures, Ireland finds itself uniquely positioned to capitalise on this emerging trend.
Rather than lament our famously mild and often unpredictable weather, we should reframe it as one of our greatest natural assets. In a warming world, cool is not just a climate – it’s a commodity.
What better way for Fáilte Ireland to embrace this than with the bold, memorable slogan: “Ireland is Cool” – a message that is both literal and irresistibly marketable.
As global travellers seek respite from heatwaves and scorched landscapes, Ireland offers lush greenery, refreshing breezes, and a climate that invites exploration without exhaustion.
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In an era of climate consciousness, our weather is no longer a drawback - it’s a destination. – Yours, etc,
GEOFF SCARGILL,
Bray,
Co Wicklow.
