Images of Bergman, author Astrid Lindgren and Ikea founder used in Moscow campaign
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Sunday’s election hinges on whether Swedes still believe social solidarity defines their country
Cost-conscious stores revolutionised furniture design and interior decoration
Kamprad’s life story is intimately linked to company he founded at 17 on family farm
Swede founded Ikea when he was 17 and turned it into furniture empire worth billions
Claudia Marshall is Ireland manager forthe Marmite of the retailing business
Ireland was group’s top market in terms of comparable growth ahead of new opening
Decision to rip up organisational blueprint taken at secret meeting in late 2014
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