Audio killing it as digital radio star soars
Forget the old Buggles hit, audio provides enormous opportunities for forward-thinking marketers, say Denstu’s Zsófi Tóth and Dael Wood
Inside Marketing
Inside Marketing is a podcast and content series brought to you by dentsu and Irish Times Media Solutions, exploring the issues and opportunities facing the world of media and marketing, with expert input from senior marketing personnel and thought leaders
Why keeping the human in the loop will be more important than ever in 2026
Forget the algorithms. At a time when the only certainty is uncertainty, it’s best to focus on constant human behaviours instead, Dan Calladine, head of media futures at Dentsu International, tells Inside Marketing host Dave Winterlich
For the Inside Marketing podcast, 2025 was another entertaining year of industry insights
After a jam-packed year hosting chats with international marketing experts, Dentsu’s Dave Winterlich looks back at some of the lessons learned
Pay attention to attention: Getting the most out of ads isn’t all about eyeballs
TV and radio are proper notice boxes, Mike Follett tells Dentsu’s Dave Winterlich
‘I’ve never seen a disparity as crazy as the one between marketing belief and marketing reality’
The value of a good ad compounds over time, sharp shooting Aussie marketer Mark Ritson tells Dentsu’s Dave Winterlich
Greater than the SumUp of its parts
Understanding small businesses has led to big growth for SumUp, the fintech’s global marketing lead Corin Camenisch tells Dentsu’s Dave Winterlich
‘The big challenge was how to move from being liked to being relevant’
An Post’s MD Debbie Byrne on reforming the business through diversification, innovation and renewed cultural relevance
Sales team from Venus, marketing from Mars? Time to get aligned
Your sales and marketing functions should be friends. Unfortunately it doesn’t always work out that way but there are steps you can take to help, Aidan O’Driscoll of Align tells Dentsu’s Dave Winterlich