Datalex signs new digital transformation deal with Aer Lingus

Aer Lingus has signed a deal with travel retail software provider Datalex that will support the airline’s digital transformation and extended its existing agreement with the company for a further five years.

The deal will see Aer Lingus use Datalex’s new cloud-based product suite to accelerate its online retailing strategy, improve self-service options through the Aer Lingus website and mobile apps, and drive the delivery of new products.

The company is removing legacy technology in an effort to future-proof its business and focus on products that can grow with the business.

“This is a milestone in our partnership with Aer Lingus as we provide an extensive digital transformation plan to future-proof one of our longest-standing airline customers for the long haul,” said Datalex chief executive Sean Corkery. “With a transaction model now implemented, both companies will be fully aligned in achieving growth through digital and we will both benefit from this growth.”

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Aer Lingus also renewed its existing partnership for five years, following similar deals between Datalex and airlines such as Air China, Air Transat, JetBlue and Edelweiss. The two companies originally signed a commerce agreement in 2018.

“Datalex continues to be an essential cog in the Aer Lingus digital transformation machine. The scalable product suite that Datalex provides will help enable Aer Lingus to continue to improve and refine our end to end digital customer experience,” said Aer Lingus chief digital and information officer Dave O’Donovan.

“This is an essential part of our goal to ensure our customers can easily and quickly self-service on the channel of their choice.”