The amount spent on newspaper advertisements in the first six months of this year was up 25 percent on the same period last year, according to National Newspapers of Ireland (NNI).
The association, which represents eleven titles including The Irish Times, yesterday published its advertising revenue and agency league table, showing £79.4 million was spent over the period.
Advertising agency business grew by 22 per cent and non-agency business by almost 30 per cent.
Mr Louis O'Neill, chairman of NNI, said the association's newspapers had, for the past few years, been reporting record advertising revenue figures.
Agencies clearly recognise the strength of the newspaper medium and the importance of the one-to-one communication which they facilitate, according to Mr O'Neill, who is Irish Times group chief executive and managing director.
McConnells topped the agency table with a spend of £4.2 million. It was followed by: The Network (O & M Ireland) with a spend of £3.1 million; All Media Ireland (£2.9 million); Des O'Meara & Partners (£2.8 million); Irish International (£2.7); Brindley (£2.4 million); QMP (£2.3 million); Zenith (£1.7); Doherty/ Padbury (£1.7); Eason Advertising (1.2 million); CDP (£1.2 million); Southern Advertising (£1 million); O'Connor O'Sullivan (£1 million); Young Advertising (£956,000); DDFH&B (£818,000); Javelin Young and Rubicam (£755,000); Rubicon (£730,000); Anderson Flynn (£655,000); Arks (£559,000); Media Guilfoyle (£524,000); CP&A (£494,000); Campbell/Mediacom (£493,000); Aubrey Fogarty (£473,000); McCann Erickson (£452,000); and Bofin Byers (£407,000). The amounts quoted are net of VAT.
