Gallery: Week three of the AIB Start-up Academy

This week the 11 finalists learn how to write for business and use their passion to control their emotion

This was the third week for the finalists as they follow an eight-week accelerator programme. Valerie Pierce was the first facilitator for “Critical Thinking for Peak Performance” before Fiona Ashe took them through the afternoon with “Writing for Business Clarity”.

At the end of the eight weeks the finalists will have to make one final pitch to this year’s judges in the hope of winning the overall prize worth over €200,000 which includes: a €20,000 cash investment from AIB, that includes a €20,000 cash injection, substantial advertising and marketing packages, PR training, office space and development support.

The finalists in this year’s Academy are Topper Technology, Rebel Chillli, The Cool Bean Company, Brendan Joseph, Nasal Medical, Popertee, Leaves, Buska Boxes, Blackwater Distillery, DropChef and Queezybags.

Next week, Lisa Hughes will be with the finalists for ‘Marketing and Mastering “The Funnel”.