BEN and Jerry, the innovative American ice-cream makers, have unveiled their new ice-cream, "Cool Britannia", amid much ceremony at London's Royal Albert Hall.
The ice-cream, invented by competition winner Sarah Moynihan-Williams - a 35-year-old commercial solicitor - was chosen from among 7,000 entries. Suggested titles included Minty Python, Goodbye Gooseberry Chewsday, Jack the Ripple, the Choc Ness Monster, James Bomb and Grape Expectations.
The Margin somehow cannot see "Cool Britannia" selling much on this side of the Irish Sea. And "Cool Hibernia" doesn't quite have the same ring to it.
