A new intelligent software product which will allow users to understand and predict the behaviour of visitors to their website was launched yesterday by MINEit Software, the Northern Ireland based software company.

Easyminer provides online marketing performance indicators and customer interaction data, which allows companies to learn the individual tastes and Preferences of visitors to a site.

The product, which was introduced at eTail2000 in London, is capable of building up profiles of visitors so that targeted information can be aimed at specific visitors.