My job is to fragment the market - to do everything possible to break up the Guinness stranglehold.

On arch-rivals Guinness

What a problem, but also what an opportunity!

His assessment of that job

I like people who make decisions and then move on things.

On getting things done

You have to get out of the office, business doesn't come to you...you have to chase after it.

On his approach to business

Sometimes your best ideas come from the floor.

On the staff suggestion scheme

I'm a great believer in what gets measured gets done.

On his management style

It is important to have a little bit of fun in the business.

On motivating his workforce

My family come before my business.

On balancing work with home life

Luckily enough I like drinking beer

On Combining work with pleasure