Written by two experienced business mentors, this book aims to show you how to become a natural destination point – or “go-to” – for those in need of your professional help. It is likely to be of assistance for those looking to up their game in this area.

Establishing your credibility is vital, they advise, and your credibility statements should demonstrate the length of time you have practised, the qualifications you hold, awards and honours, what other influential people have said about you and books and articles you have written.

Buying professional services always involves risk for the buyer so one of the pieces of advice here is to remove that risk by guaranteeing results or offering refunds if results are not achieved.

Once you have established a strong personal brand, it is important to work out what you will do on a daily, weekly and monthly basis, to create a sustainable pipeline of high quality leads. Your network is your biggest asset when it comes to becoming a go-to expert but it can also be the biggest drain on your time. The authors suggest a networking audit and mapping process to look critically at your networking activities.