Name: John O'Callaghan.

Title: Marketing controller, Beamish and Crawford.

Education: Trinity College, Dublin, College of Marketing UCD.

Marital status: Married to the long-suffering Aileen.

Children: Alice and Theo.

Home: Booterstown.

Most import life event: My birthday 1992, the day we were told we were expecting twins.

Biggest business break: Joining Beamish & Crawford.

Biggest business mistake: Too numerous to remember.

Time of getting up: 7.20 a.m.

Time of finishing work: When pubs close.

Favourite breakfast: Cereal, brown bread and tea.

Form of exercise: Five-a-side football for oldies, walking the mutt and sailing.

Holidays: Continental Europe.

Favourite TV programme: None - the adverts

Favourite radio programme: Desert Island Discs, BBC Radio 4.

Car: Saab.

Commuting time: 20 mins.

Favourite airline: Aer Lingus.

The worst thing about travel: The long walk from the airplane to leaving the airport.

Favourite pub: Could not offend any of my customers.

Favourite restaurant for business: Pubs with good lunch menus.

Favourite tipple: For stout, Beamish and for lager, Miller.

Favourite restaurant for dinner: Anywhere with good food and a good buzz.

How do you spend your spare time: Family, avoiding the garden and rushing around.

Dying words: Will we go for a drink?