Prize bond sales rise 62% in 2003

Sales of prize bonds rose rapidly in 2003, according to results announced yesterday.

Sales of prize bonds rose rapidly in 2003, according to results announced yesterday.

Gross sales rose 62 per cent to €134.5 million after hovering around the €80 million mark for the previous four years. However, prize bond holders cashed €53.8 million of their investments, leaving net sales of €80.7 million, double the comparative figure in 2002. The average size of purchases rose 45 per cent to €676.

Prize bond company chairman Mr Michael O'Keeffe said the figures showed the strength of the company. "The strong gross sales reflect the attractiveness of the prize bonds product as a secure, risk-free, State-guaranteed investment option," he said.

The company's annual report showed that the value of prizes awarded during 2003 rose 16 per cent to €10.83 million, with the number of prizes disbursed rising to 105,322, a jump of 23 per cent.

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Prize bonds offer a top prize of €20,000 in each weekly draw, rising to €150,000 in the first week of each month. By the end of the year, the value of the prize bond fund had risen by 21 per cent to €453.8 million.

Sales of prize bonds over the internet rose strongly, up 220 per cent to €3.2 million, although they still account for only a fraction of total sales.

Mr O'Keeffe said a recent survey had shown that 45 per cent of the population had owned prize bonds at some stage.

Dominic Coyle

Dominic Coyle

Dominic Coyle is Deputy Business Editor of The Irish Times