H&M results slammed by strong dollar, weak demand

Profits down at world’s second-biggest fashion retailer as sales rise in June

H&M said higher markdowns were mainly due to spring garments not selling as well as planned
H&M said higher markdowns were mainly due to spring garments not selling as well as planned

Swedish fashion retailer Hennes & Mauritz (H&M) reported a 17 per cent drop in second-quarter profit as weak demand for its spring clothes added to high costs.

Dented by currency translation effects which kept purchasing costs high, and markdowns due to unusually weak sales growth, as well as higher investments in e-commerce, pretax profit in H&M’s fiscal second quarter fell to 7.0 billion Swedish crowns ($847.36 million) from 8.4 billion a year earlier. The result was in line with a Reuters poll of analysts.

H&M, the world's second-biggest fashion retailer after Zara owner Inditex, said higher markdowns were mainly due to spring garments not selling as well as planned because of unfavourable weather in many key markets.

The unexpectedly weak demand, mainly in March and April, contributed to higher inventories than expected as the company entered its third quarter.

READ MORE

H&M said sales in June were up 7 per cent in local currencies.

The company, which sources mainly in Asia in US dollars but has the bulk of sales in euros, said purchasing costs were high in the second quarter and would likely remain so in the third.

The gross margin shrank to 57.6 per cent in the second quarter from 59.4 per cent.

Reuters