Verizon Communications reported better-than-expected quarterly results as heavy promotions helped the wireless company add monthly subscribers amid heated competition from rival carriers. Net income attributable to Verizon rose 9.3 per cent to $4.04 billion, or 99 cents per share, in the quarter ended September 30th.

Total operating revenue rose 5 per cent to $33.16 billion, beating analysts’ expectations of $32.94 billion.

Verizon, the number one US wireless company, has tackled intense competition from rivals T-Mobile US and Sprint through tablet deals and data offers to add subscribers.

It added 1.3 million net wireless retail post-paid subscribers in the third quarter, surpassing the average analyst estimate of 1.2 million, according to market research firm FactSet StreetAccount.