Apple has introduced an updated suite of Mac computers at a conference for developers in San Francisco, as it made a renewed push to use the iPhone and iPad “halo effect” to convert more PC users to its higher-priced hardware.
A new MacBook Pro notebook, touting thinner casing and the same “Retina Display” screen used in the latest iPhones and iPad, led a series of upgrades.
“Surfing the web can be like experiencing magazine-like quality,” said Phil Schiller, head of product marketing, describing the new MacBook Pro, which he said was thinner than his finger.
The device will cost $2,200 (€1,760), suggesting it is aimed at the professional market which Apple has been accused of moving away from as it goes more mass-market.
Existing models of other MacBooks were also given upgraded Intel processors, extra storage and more memory.
Apple hopes to sell more of its $1,000-plus computers to new converts to the Mac operating system, ahead of the release of Microsoft’s Windows 8 software. – Copyright The Financial Times Limited 2012
