The free version of SumAll is a decent tool for tracking your social media activity, such as follower count and audience reach.

However, a company whose business depends on understanding how it interacts with its online customer base might benefit from the premium version costing €60 a month. While this sounds pricey, it does provide deeper insights in the form of presentation-ready PDF reports.

These reports work with Twitter, Facebook, Instagram and Google Analytics to provide information on what your audience engaged with most.

It could be the case, for example, that certain hashtags work best or that an audience responds better to posts at a certain time of the day.

https://sumall.com/