On the record

JIM CARROLL on music

JIM CARROLLon music

Most pop fans probably probably still associate Dave Stewart with Eurythmics, but he's had a wide and varied career since that double-act came to a halt.

Aside from production and soundtrack work, Stewart is also Nokia's "chief disruption adviser".

He was wearing that particular hat at the Billboard Mobile Entertainment Live conference in San Francisco this week, where he unveiled his bright idea to make money from the music industry.

Stewart's plan? Fans will get paid for tweeting about their favourite bands if someone buys a ticket, album or T-shirt based on that tweet. Sadly, Stewart didn't go into specifics about how this would work or how much a tweet would be worth.

You can add Stewart's idea to a lengthy, never-ending list of notions hoping to save or cash in on the music industry.

Over the past few years, we've encountered countless innovations and solutions as the traditional record business struggles to make sense of technological changes.

From SpiralFrog and Spotify to Harvest Entertainment and Muzu, there has been no shortage of would-be white knights rushing to the rescue.

What the new breed is showing, though, is that there isn't – and won't be – a one-size-fits-all solution to the woes of the business.

For example, there was once a collective, industry-wide wisdom that the live side of things would lift all boats. That has now been shown up for the nonsense it always was.

It's abundantly clear that the dominance enjoyed for a few decades by the record industry is unlikely to be replaced by something similar and all-encompassing. The future is going to be pick-and-mix.

Jim Carroll chairs a Hard Working Class Heroes discussion tomorrow at 3.30pm in the Button Factory, Dublin, about what the music business might look like in 2020. Admission is free

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