No logo: How you can take a stand against the global marketing machine

MEDIA SCOPE: The Green Party has asked students to take part in a national No Logo Day on April 10th.

MEDIA SCOPE: The Green Party has asked students to take part in a national No Logo Day on April 10th.

"We are asking students to cover any logos on the day with the 'No Logo' badges which have been distributed to every secondary school in the country. In addition, we have sent out educational packs outlining four action projects we hope the students will complete over the next six weeks."

The projects include a fashion challenge to kit someone out as stylishly as possible for less then 25, an invitation to design their own logo and poster for the day and a research project to examine where our clothes come from, where our money goes and what the conditions are like for those who make the clothes.

"There is clearly something wrong when one person earns less than a euro a day for making a garment, while a famous sportsperson or musician can earn 20,000 a day to endorse the same item," said a Green Party spokesperson.

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"Young people are under intense marketing pressure to wear certain branded clothes. We want to get a counter message across that you can be just as cool if you set your own style and do your own thing.

"In May, we will have a national No Logo Day awards presentation where we will present prizes to the best school projects. We are asking each school to send us their work, which we will upload onto the nologoday.com website for the rest of the world to see."