Cloud computing

Gavin Pretor-Pinney is the man who reinvented the concept of taking time out


Gavin Pretor-Pinney is the man who reinvented the concept of taking time out. The founder of the Cloud Appreciation Society (CAS), and co-founder and creative director of Idler magazine, he believes that doing nothing is an art form. It takes fun and imagination to see things in clouds, and his work with the CAS has opened up the sky to a whole new breed of believers. Newly published Clouds That Look Like Things (Sceptre, €17.65) will delight anyone with a sense of fun and can instruct those without a funny bone to see wonder in the everyday. See cloudappreciationsociety.org