The public are being asked to beware unscrupulous puppy farm operators when buying dogs as Christmas presents this year.
The ISPCA today launched a campaign warning the public of puppy farms in which animals are kept in unsuitable conditions, mistreated and sometimes undernourished and suffering from disease.
Ms Niamh Delahaunty of the ISPCA advised the public not to buy pups without seeing where they were born and the animal's parents. Buyers should also ask to see vaccination papers and papers in the case of most pedigree dogs.
"We've had cases where people have seen an advert and rang telephone number. They then go and meet someone on the side of a road and just end up buying puppy out of the back of a car.
"When they get them home they discover the dog is ill and sometimes has later died" Ms Delahaunty said.
She said the Society had raided farms this year in which animals were kept in unsanitary conditions, suffering from disease and in come cases were not receiving sufficient food and water.
She said there were many reputable breeders and recommended the public contact the Kennel Club for a list if unable to find the dog they want.
She also took the opportunity to remind the public that dogs are not just for Christmas. She said when buying a dog consideration must be given to the suitability of the animal for the household and whether the animal will be wanted. She also reminded the public not to buy for anyone unless they have discussed it with the prospective owner first.
Ms Delahaunty also urged people to wait until after Christmas if possible and go to their nearest shelter where dogs - often pedigrees - are dumped because they are unwanted presents.
To promote the campaign, posters will be placed at libraries, garda stations, schools and other public places nationwide.