It was not the first time Oliver Brady had upstaged a winner at Cheltenham and for one woman it was too much. "There's a time and a place," she huffed in an English accent, as the trainer tore off his jacket to reveal a Monaghan GAA jersey and lead a typically raucous celebration among supporters who knew the routine.
But for the Ballybay trainer, the time is always now. Even before he was diagnosed with cancer and given six months to live - four years ago and counting - he was known for enjoying his achievements, however modest. A prolonged brush with death has not changed his style.
He has threatened that should he ever win a race at Cheltenham, the stewards will have to postpone the following race. After the scenes that followed his third place with Baron de Feypo in the Coral Cup yesterday, the threat seems credible.
Bowler-hatted officials looked on nervously as he entertained the crowd like a cross between Big Tom and Ian Paisley.
In a quieter moment, Brady said he had recently completed cancer treatment. "It's all down to God now," he added. "If he wants me up above, he'll have me."
Quite a few punters had backed his horse each way, courtesy of a characteristic TV appearance earlier in the day in which he advised everybody to pile on. The horse had gone from 60-1 to 20-1 in the meantime, Brady claimed, before again abandoning all decorum. "I told you he'd warm your arses coming up that hill," he shouted. The trainer explained his ebullience - last seen here when he had a second place a few years back - on grounds of patriotic fervour.
"I love Ireland and I love my little hills of Monaghan," he said, adding the he was "better than Bord Fáilte" at advertising the country. His female critic was unimpressed.
"There's a man over there having his first winner at Cheltenham," she muttered, gesturing at the rather more reserved celebration by the first-placed horse's [ English] connections. "This idiot's stealing his thunder."