It’s official - 2015 has seen a record number of people visiting the country.
At an end-of-year review this morning Tourism Ireland estimated that by December 31st, 7.9 million people will have visited Ireland during the year - beating a previous record set in 2007.
Minister for Tourism Paschal Donohoe said he wants to add another 50,000 jobs in the industry by 2025.
Mr Donohoe said he was particularly pleased with this week’s release of Star Wars: The Force Awakens which features scenes shot on Skellig Michael in Co Kerry.
Mr Donohoe, a keen sci-fi fan and collector of Star Wars and other sci-fi figurines, is anticipating further growth next year on the back of the movie.
Tourism Ireland will launch the first phase of its Star Wars campaign on Thursday which aims to encourage fans of the science fiction franchise to visit Ireland.
Niall Gibbons, chief executive of Tourism Ireland, said: "A hugely popular name like Star Wars filming here will bring the magnificent scenery of Skellig Michael and the Wild Atlantic Way to the attention of millions of people around the world.
“It’s a really effective way to reach mass audiences, helping to significantly boost awareness of the Skelligs, the South West and Ireland in general, providing a global platform for Ireland as a holiday destination and whetting peoples’ appetites to come and visit.”
Mr Gibbons said the all-island body was also buoyed value for money indicators which showed holidaymakers’ spending had increased by 29 per cent since the recession.
He also said whereas 43 per cent of visitors from Britain had viewed Ireland as offering poor value for money in 2009, that figure was now around 10 per cent.
Over the period the euro has become weaker against sterling.
“Beyond the negative the figures show most people think Ireland is good value for money”, he said. The second phase of Tourism Ireland’s Star Wars campaign will be unveiled in early 2016.
