The Irish Red Cross is finalising plans for a high-profile road safety campaign to run this summer.
The campaign is part of a Europe-wide promotion aimed at saving some of the 40,000 lives lost on EU roads each year.
A series of demonstrations and publicity activities is planned across the country, including the possibility of a lift home service to encourage young night-clubbers to leave their cars at home.
The organisation will also be promoting its first-aid classes and urging more people to gain basic first-aid skills.
"First aid administered at an accident scene can increase survival chances but it is also felt that learning first aid improves the behaviour of road users," said Irish Red Cross national communications officer, Ms Aoife MacEoin.
The campaign is backed in Ireland by Royal Sun Alliance Insurance and across the EU by the European Commission. It will run until September.