LABOUR entered the second half of the long campaign with a call for an end to negative "tit for tat" campaigning.
Mr Blair warned that voters were being turned off by politicians "knocking" each other, and said the electors wanted to hear positive messages about the policy issues.
The implied change of tactics came after last week's perceived wobble in the Labour campaign, and as Mr John Major claimed to feel a change of mood in favour of the Conservatives. The Prime Minister insisted the opinion polls would be proved wrong: "Never mind the polls, go and talk to the people in the streets.
Mr Blair's aides announced he would seek to counteract "negative" campaigning by the Tories by giving more impromptu speeches on the stump, so that his "vision, passion and conviction" could be more evident.
The dominant Labour theme so far has been "Britain Deserves Better". But on the campaign trail in Milton Keynes, Mr Blair unveiled a series of positive posters about what a Labour Government would actually do.
The posters, in bright pink, lime green, blue, yellow and red embody the "five early pledges" enshrined in the party manifesto: more jobs for young people, smaller class sizes, no rise in income tax, shorter waiting lists in the NHS, and fast track punishment for young offenders.
PA adds: Mr Blair will today deliver the second of his four keynote campaign speeches, this time on education.
The Labour leader, who will speak in Birmingham, was expected to highlight what he says is the Government's poor record on standards while underlining his party's proposals for cutting class sizes and improving results.
"Forty second in the world education league may be good enough for the Conservatives. It is not enough for me," Mr Blair will say.