Since Oracle chief executive Mr Larry Ellison began boasting his software was "unbreakable," hackers have been trying to crack the code and the confidence behind its brash marketing effort.
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In the seven weeks Oracle's "Unbreakable" ad campaign has been running, hacking attempts on the company's website have increased ten-fold, Mr Ellison said during his Oracle OpenWorld keynote this week.
"Normally we get roughly 3,000 attacks a week. Now we're getting 30,000 attacks a week," Mr Mark Jarvis, senior vice president and chief marketing officer, said. "We are not inviting hackers to come and attack our site. They have decided to take it on of their own accord".
So far Oracle is holding up, mostly because the attackers are trying to break in by exploiting potential holes in Windows NT and Oracle is running Oracle 9i Application Server on Unix, according to Mr Jarvis.
"People are sending attacks to Oracle.com to try to find the NT bugs, but sadly it's like a fly hitting a windscreen. The windscreen doesn't budge," Mr Jarvis said.
The "Unbreakable" marketing campaign has been the company's most successful marketing effort ever, according to Mr Jarvis.