"Ian Paisley - Ulster's Voice in Europe" is a DUP election slogan. The joke on the streets is that he does not even have to go to Brussels. They can hear him from Northern Ireland.
At 73 Dr Paisley is the North's oldest political leader. But age certainly has not affected his vocal cords. He could be heard long before he was visible in Lisburn, Co Antrim, yesterday.
"For God and Ulster. This is Ian Paisley speaking. Northern Ireland will soon have an opportunity to strike a blow against the treachery and treason of the past year," he bellowed as the Paisleymobile arrived in town.
The first stop was the open-air market. No fancy shopping malls for the DUP. The stalls sold everything from bowls of plastic fruit and fresh farm eggs to floral frocks and padded bras.
There was even olive oil for the more refined. "But it doesn't do justice to an Ulster fry," complained a DUP canvasser.
There was a strong political edge to business, with militant loyalist tapes and pots of orange lilies on sale. The bin-liners came in Union Jack wrapping with the slogan "Protect British jobs".
A local country-and-western singer, Elaine Wood, stood in the middle of the market with a microphone belting out songs of love and loss. Dr Paisley was breaking hearts himself. He can bring a twinkle to the eye of even Ulster's most respectable matrons.
"You're the best-looking man I've seen around here in a long time," said one woman.
"I was just dreaming of you last night," said another with a wink.
"He's far more handsome in the flesh than on television," remarked her friend.
"I'm looking for the redheads," joked the candidate. "I want their votes."
"What about the greys, do you not want ours, too?" asked one elderly shopper.
"Of course I do," said Dr Paisley, giving her a hug.
He might be a figure of hate in nationalist and establishment circles, but among Lisburn loyalists he is simply "the Doc" or "the Big Man", the saviour of Ulster.
There were countless requests for autographs. "Good morning, Dr Paisley," yelled the woman on the fruit stall. "Are the oranges selling well?" he shouted back.
Moving through the crowds, Dr Paisley was in his element. "I'm loving every minute of the campaign," he said. "It's the only time I get to travel the whole of Northern Ireland. I like people and they like me. Even my enemies like me."
Did he think David Trimble and the Ulster Unionists liked him? "Deep in their hearts, they've got a sneaking regard for me," he said with a smile.
An American journalist asked if the punishing schedule of the campaign was affecting the DUP leader. "I'm feeling fine and I'm looking better than you are," he replied.
The Irish Times timidly inquired if this could be his last Euro-election. "Come back and ask me that when I'm canvassing Lisburn market in five years' time."
Not that Dr Paisley was embarrassed about his age. Miss Jean Murphy (80) wanted a photograph taken with him to send to relatives in Canada. "Two senior citizens together," he said, putting his arm around her for the pose.
A man pushed through the crowd to shake his hand. He had voted Ulster Unionist all his life but was "sick at David Trimble's betrayal" and would vote DUP next week.
Another man said he had made the doors for the Free Presbyterian Church in Belfast many years ago. "They're wearing well," said Dr Paisley. "Just like me."