Two clever pieces of marketing on paper. The first is from Ray Byrne and Jane English, proprietors of Wineport Restaurant, near Athlone, who have just produced a stylish new publication, the Wineport Times, which details the various menus of the restaurant, reminds you to book early for Mother's day and Easter Sunday, tells of the restaurant's 5th birthday celebrations and features a photo of the biggest halibut I have ever seen. Superquinn supermarkets, meanwhile, have come up with
SQ magazine, in which lifestyle pieces mingle with articles on cookery and the like. In-store magazines have become a staple of shopping in the UK with those produced for Marks And Spencer and Sainsbury's proving to be big sellers.
Wineport Restaurant, Glasson, Athlone, Co Westmeath tel: (0902) 85466. SQ magazine is sold in Superquinn supermarkets, price £1.95