RTE has become the first company in Ireland to pay a mileage allowance for bicycle trips, similar to that paid for car journeys.
The station recently introduced an allowance of 50 pence per mile for staff using their bicycle on work trips away from the office. The allowance, which is subject to tax, applies to journeys of less than 10 miles.
Staff using their bicycles are required to adhere to best safety practices by wearing a helmet, taking due care and having their bicycle in good mechanical order. They are also required to comply with the laws on cycling and the use of cycle lanes by, for example, wearing lights after dark.
The 50 pence bicycle allowance compares to the 46.3 pence a mile RTE pays to users of cars up to 1,200 cc. The company has provided more parking space for bicycles at its headquarters in Donnybrook.
The initiative followed a lengthy campaign led by journalist Mr Tom Kelly, who says such allowances are "commonplace" in other EU countries.
Fianna Fail TD Mr Martin Brady has called on city centre employers to "take a leaf from RTE's book" by offering a similar allowance to cyclists.
"Such a work scheme may help to ease Dublin's traffic gridlock and would also ensure that companies play their part in promoting a cleaner environment," he said.
Mr Brady said the allowance should be offered as a package including bicycles, rain gear, sheltered bicycle parking and a secure changing room.