When death becomes a grave business

If you want to go out in style, a vault in Dublin's Glasnevin Cemetery at £18,000 might just be the ticket, according to undertakers…

If you want to go out in style, a vault in Dublin's Glasnevin Cemetery at £18,000 might just be the ticket, according to undertakers Rom Massey & Sons.

Mr Neal Massey said buying a vault in Ireland's best-known cemetery is the most expensive exit from this world the Celtic Tiger has on offer.

But he has never known anyone to buy a vault, and his business is more interested in what it calls the "budget" end of the funeral market.

The firm in Dolphin's Barn, Dublin, has distributed thousands of leaflets offering to take £160 off the price of a funeral for those prepared to forsake tradition and skip being brought to the church the evening before the burial - a far cry from a vault with all the trimmings.

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The offer will appeal, he said, "to those who don't want money spent on a funeral".

Was the decline in church attendance leading to a greater demand for this kind of funeral and a more speedy, secular event?

No, said Mr Massey. "Most people go to a church even though they mightn't have gone while they were alive."

For a traditional funeral, the firm charges £440 for "a polished coffin, hearse and bearers for evening removal, hearse and bearers for morning funeral, plus expenses".

This is reduced to £280 for those who skip the evening removal.

On top of that comes the cost of the death notice (£85), church fees (£50) and the cost of a grave or cremation.

The latter ranges from £95 for a single grave at Glasnevin to £735 for a new grave at Palmerstown.

A cremation at Glasnevin comes in at £270.

The firm's leafletting campaign will come as no surprise to locals already regaled by neon advertising for economy funerals at the Dolphin's Barn premises.

In recent months people strolling innocently past the funeral parlour have been brought down to earth, metaphorically, by a large display of coffins which can be seen through the windows.

Indeed, this reporter is often jolted out of his reflections on important issues by being brought face to face, so to speak, with a coffin in which he may be ensconced within 24 hours should the shock cause him to be run over by the No 77 bus he is on the way to catch.

The firm has also opened what it calls "Ireland's First Funeral Store" at Glasnevin where people can browse among its "comprehensive range of all funeral items" in peace.

Visitors include elderly people who want to have a hand in choosing their coffin before they go and who leave instructions about their funerals.

Nobody has ever brought their chosen coffin home with them, said Mr Massey, seeming rather taken aback by the question.

Meanwhile, for the man or woman who has - or rather has had - everything, the vaults at Glasnevin await.