Yahoo profit nearly quintuples

Yahoo today reported its quarterly profit nearly quintupled as online advertising took business from television, search services…

Yahoo today reported its quarterly profit nearly quintupled as online advertising took business from television, search services grew and Yahoo sold a stake in rival Google.

Yahoo shares rose almost 2 per cent in after-hours trading, as it forecast first-quarter and 2005 revenues at the high end of Wall Street estimates.

Shares of Internet companies including Google, Ask Jeeves , eBay, Amazon.com and CNET Networks also moved higher after the Yahoo results.

Net income rose to $373 million boosted by the sale of some shares in Google. Excluding that gain, fourth-quarter net profit rose to $187 million from $75 million last year.

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Revenue, excluding fees Yahoo pays to its advertising partners, rose to $785 million from $511 million a year earlier.

Yahoo's marketing services revenue, which includes branded and Web search advertising, jumped by 67 percent to $911 million. A portion of those revenues are paid out to Yahoo's Web search advertisers in the form of traffic acquisition fees.

Fees revenue, which covers everything from Yahoo's high-speed Internet services with companies like SBC Communications to recently acquired Musicmatch and Fantasy Football, rose 52 per cent to $129 million. Listings revenue from such businesses as HotJobs increased 15 percent to $38 million.