Yell resurrects $3.3 bn stock flotation plans

British telephone directory firm Yell resurrected plans for a £2 billion sterling stock market listing today.

British telephone directory firm Yell resurrected plans for a £2 billion sterling stock market listing today.

Yell, publisher of the business guide Yellow Pages in Britain and the largest independent directories publisher in the United States, said it expected to list next week, a year after its private-equity owners scrapped plans to join the market because of a sharp slide in share prices.

The listing would be London's biggest flotation for two years.

Its intention to return is further evidence of a rebound in market confidence and a growing appetite for new issues.

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Yell said the indicated price range was between 250 pence and 300 pence per share, valuing its equity at between £1.76 billion and £2.11 billion - enough to put it onto the FTSE 100 index of leading blue chips.

Financial bookmakers predicted Yell would make a strong debut and its shares would trade between 280-295p at the end of the first day's trade.

Yell said it expected to price and allocate the shares on July 9th, with trading expected to start on or about July 10th.