Sir, – This week marks five years since the launch of the voluntary agreement between Government and the food industry to reduce children’s exposure to junk food promotion. It has been a massive success. Well at least from the food industry’s perspective, because it was never implemented. Junk food promotions are at record levels. This is an age-old tactic called strategic delay. It absolves the food industry and makes states seem slow and confused. It expends a lot of public resources and beleaguers public health officials. Our Government should have seen this coming. – Yours, etc,
Prof NORAH CAMPBELL,
Trinity Business School,
Trinity College Dublin,
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Dublin 2.
