Sir, – It would be good to understand who, or what, is behind the marketing push to sell us the good old rib-eye steak as a “tomahawk steak” at a price premium of more than 33 per cent.
And this is at a time when we are supposedly besieged by a growing cost of living crisis!
Surely the retail trade can do better than this. – Yours, etc,
PATRICK HOWLIN,
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Milltown,
Dublin 14.
