Sir, – Patsy McGarry ("In a Word", July 7th) will be gratified to know of an increase in the number of copies of The Irish Times on sale in Portadown. There are now at least four news outlets in the town which sell the newspaper.
Even if only one copy is sold in each, this is an increase on the three copies sold in the town, as once perceived by Patsy McGarry’s contact.
As an Irish Times reader it has been my experience that the copies of the paper available in Portadown seldom survive past mid-morning. Does the marketing strategy lack rigour? – Yours, etc,
CHARLES McCULLAGH,
READ MORE
Kilmore, Armagh.