Madam, - Michael Patten of the Drinks Industry Group claims (November 25th) that the Meas campaign to promote responsible drinking has been "extremely effective".
What evidence can he produce to support this statement?
I have difficulty in reconciling the opposing objectives of increasing alcohol consumption levels, which I assume to be industry policy, and reducing those alcohol-related damages which your paper daily recounts.
And can he tell what would be the impact on consumption levels if all irresponsible consumers were to convert to responsibility? - Yours, etc,
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DERMOT WALSH,
Burleigh Court,
Dublin 4.