Earlier this year, influencer and businesswoman Hannah Neeleman made headlines after taking part in a beauty pageant just 12 days after giving birth to her eighth child. Last month the Sunday Times profiled the 34 year-old dubbing her the ‘queen of tradwives.’ The interview is still provoking commentary.
Neeleman lives a picture perfect life as a homemaker and farmer. Her former career as a ballerina was truncated so she could leave New York City for Utah to spend the next 13 years having babies. She runs a farm with her husband observing a traditional Mormon lifestyle. That includes no birth control, no elective abortions, no pain relief during labour, homeschooling and no nannies.
Her way of living has been embraced by the tradwife movement; one that adheres to strict, traditional gender roles and has its roots in right wing ideology. DCU professor of gender and digital culture, Debbie Ging, unpacks the tradwife trend which has exploded on TikTok and gone mainstream in 2024.
