As organisations adapt to the shifting expectations of today’s workforce, those that invest in creating a positive and supportive work environment are setting new standards for success. Now more than ever, employees are increasingly seeking workplaces that offer not just job security but also purpose, growth and recognition.
Nowhere is this more apparent than among recipients of Ireland’s Best Workplace awards by Great Place to Work, where strong internal cultures fuel higher engagement, greater retention and stronger customer relationships. These organisations demonstrate that prioritising employees’ needs is not just beneficial – it’s essential for long-term business success.
While many organisations are making strides in improving workplace culture, a significant gap remains between the average Irish workforce and Ireland’s Best Workplaces, as highlighted in Great Place to Work’s recent European Workforce Study, which was the first comprehensive exploration of workforce culture and leadership across Europe. Among the Best Workplaces, 87 per cent of employees say their organisation is a great place to work – well above the national average of 60 per cent.
But what sets them apart? At their core, Ireland’s Best Workplaces have built cultures rooted in respect, trust and meaningful opportunities for growth. Flexible work arrangements, professional development programmes and a commitment to employee wellbeing are common features.
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Yet policies alone aren’t enough. These organisations also foster open communication and transparent leadership, creating an environment where employees feel trusted and empowered to excel. In fact, 82 per cent of employees at Ireland’s Best Workplaces believe their management’s actions align with its words, compared to just 51 per cent of employees across Ireland. This difference highlights the critical role that leadership integrity and transparency play in fostering a culture of trust and motivation – factors that explain why many other organisations struggle to close the gap and fall behind.
A highly engaged workforce is not just beneficial for employees; it is a critical driver of exceptional customer service. Organisations that cultivate a positive workplace environment empower their employees to deliver superior customer experiences. Ireland’s Best Workplaces exemplify this, with 88 per cent of employees agreeing that customers would rate the service they provide as excellent. In contrast, this confidence in service quality is reflected by only 66 per cent of employees across the wider Irish workforce.
These conflicting numbers underscore the profound impact of employee engagement on customer satisfaction, and the reason for this impact is simple: employees are more motivated to deliver a high-quality service if they are invested in their organisation’s success. They feel empowered to make decisions, solve problems and enhance the customer experience, leading to stronger business performance. Leading employers understand that when employees are supported, respected and provided with the right tools to do their jobs effectively, the benefits extend beyond internal operations and directly impact customer service.
Development and recognition
Building long-term commitment and loyalty among employees is a challenge for many organisations, with retention rates one of the main indicators of the level of connection employees feel to their workplace. In the average Irish organisation, only 59 per cent of employees express a desire to stay with their employer long-term, with this figure rising to 81 per cent among Ireland’s Best Workplaces. When employees feel valued and connected, loyalty isn’t a challenge – it’s a natural outcome.
A key driver of this commitment is the emphasis on long-term employee development. Ireland’s Best Workplaces invest in leadership development programmes, mentorship opportunities, and continued education to create clear career paths for their people. These initiatives not only help employees grow but also ensure they see a future within the organisation – one where their contributions are recognised and their potential is nurtured.
Recognition and respect also play a vital role. When employees feel genuinely valued for their contributions and have opportunities to grow, they are far more likely to stay committed to their company. Yet, in the average Irish workplace, only 53 per cent of employees feel that their leaders show sufficient appreciation for their work. At Ireland’s Best Workplaces, this figure again jumps to 81 per cent, underscoring the powerful impact of a culture that actively recognises and rewards its people. By combining personal development with a strong culture of appreciation, these organisations foster a deep sense of commitment for their employees that far surpasses the national average.
Ireland’s Best Workplaces are setting a new standard for success, ensuring their employees are motivated and ready to deliver exceptional results. For organisations looking to enhance their culture and performance, the Best Workplaces provide a clear roadmap, focusing on employee development, alignment with purpose, and customer satisfaction. These efforts show how investing in people benefits everyone: employees, customers and the business itself. For those aiming to improve, registering with Great Place to Work is a great first step. Creating a great workplace is achievable for any organisation, regardless of size or resources. Great Place to Work is here to support organisations on this journey, providing the tools and guidance needed to build a thriving workplace.
For more information, visit greatplacetowork.ie
