Conor McGregor’s successful bombastic brand a sign of the times
Popular attention and how much cash you can generate begets a claim to legitimacy
Ken Early: Mayweather learned quickly not to take his eyes off McGregor
Mayweather will try to make his opponent feel lost and lonely in the boxing ring
UFC 202: Why Nate Diaz Part II is Conor McGregor’s biggest ever challenge
Analysis: Irish fighter now fully cognisant of quality of tall American rival
Conor McGregor in rich company on Forbes’ Top 100 list
Irish UFC fighter made most of €20m from three bouts against Diaz, Aldo and Mendes
Conor McGregor set to return to featherweight for next contest
‘Another man gets a victory over me and he celebrates it, that’s the sign of a loser’
Conor McGregor v Jose Aldo: Five talking points ahead of fight
McGregor faces biggest challenge as he bids to become undisputed featherweight champions
Conor McGregor: ‘I’m surrounded by luxury but it’s built on sacrifice’
Jose Aldo bout set for MGM Grand, Las Vegas December 12th says Dana White
Conor McGregor: Ronda Rousey would ‘throw me on my head’
UFC interim featherweight champion praises Rousey for creating the women’s game
McGregor’s winning streak continues as he defeats Mendes
Featherweight initially appeared to struggle but sensationally recovered
McGregor may be idol of new Ireland but real work remains
Shrinking majority not won over by fighter still asking questions about sport’s credibility
Conor McGregor’s title fight with Jose Aldo to go ahead
Scan reveals champion hasn’t broken ribs as feared meaning fight at MGM Grand still on
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