Conor McGregor’s successful bombastic brand a sign of the times
Popular attention and how much cash you can generate begets a claim to legitimacy
McGregor may be idol of new Ireland but real work remains
Shrinking majority not won over by fighter still asking questions about sport’s credibility
Conor McGregor whips up hype for José Aldo UFC bout
UFC president Dana White not sold on Croke Park and says title fight set for Las Vegas in May
UFC: Conor McGregor ‘terminates’ Dennis Siver
Boston Irish turn out to watch Dubliner lay down a marker ahead of world title fight
UFC intent on capitalising on Conor McGregor swagger
Event strategically scheduled for Sunday night advertising to 50 million NFL viewers
Catherine Noone backtracks on UFC comments
Fine Gael senator had called for the ‘vile so-called sport’ to be banned from Ireland
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