Marketing spend by Irish companies forecast to rise in 2018
But overall levels are ‘still relatively low’ compared with international trends
Radio industry urges advertisers to spend more on the medium
Shifting ad money from radio to social media is not justified, says 2fm head Dan Healy
Irish companies plan to spend more on marketing in 2017
Social media channels are main target for further spend on advertising, survey finds
Peter McPartlin to lead MediaCom Ireland
Former Today FM chief executive appointed to oversee and grow media agency business
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