ChannelSight raises $10m as it seeks to expand e-commerce offering
Irish company helps brands drive online sales through its ‘where to buy’ technology
‘A one- to two-year adventure is now an 11-year stint’
Wild Geese:Niall O’Gorman, ChannelSight, Geneva, Switzerland
Television faces ‘shoppable’ content switch-on
Trading via smart TVs and tablets is poised to supplant e-commerce
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