Heineken Ireland has been a proud part of Ireland’s brewing tradition since Murphy’s brewery was founded in Cork 168 years ago. Over generations, we have continually evolved, always keeping our core purpose in mind, brewing the joy of true togetherness.
Our current campaign, A Refreshing Way to do Business, brings you closer to the heart of Heineken Ireland, focusing on its dedication to sustainability, quality and community – three pillars that are essential to our success.
A central element of this campaign are the storytellers, all of whom have worked in Heineken Ireland for many years, delivering for our consumers, customers, teammates and for the wider community.
Our beer is still brewed in the heart of Cork city today, and through ongoing investment and innovation we are positioning ourselves to write further chapters of our Irish story and build on our rich heritage.
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Brew a better world
We are more than three years into our Brew a Better World sustainability programme and have made significant strides during that time in social and environmental sustainability and championing responsible consumption. Last year, our global target to reach net zero in our full value chain by 2040 was approved by the Science Based Targets initiative and the company received the CPD Climate A list award. A key step towards this goal is to decarbonise how we brew our beer at the Cork City Brewery by 2030.
Pursuit of ‘pourfection’
We are making sustainable changes to our production process while maintaining the highest quality standards across our suite of products. At Heineken Ireland, quality is at the heart of what we do.
From our brewing process to our innovative Heineken 0.0, we are committed to delivering excellence in every sip. This pursuit of quality is exemplified by our achievements in the zero-alcohol category. Since its launch in 2018, Heineken 0.0 has taken a leading role in creating and growing the 0.0 category in Ireland. Six years on, Heineken 0.0 remains the leader in the non-alcohol market, with a 44 per cent total market share and we intend to continue to grow the distribution and reach of the brand in order to offer consumers real choice and to further promote responsible consumption.
Consumer habits and choices in Ireland are changing, and we will continue to invest in the 0.0 category to provide additional choice for consumers. Heineken Ireland has already invested more than €30 million in our 0.0 brand to date and this year we have been supporting the brand with a major advertising campaign.
Creating a positive social impact
As a leading brewer, we believe in fostering the joy of true togetherness and supporting the communities in which we operate.
A key focus for our business is supporting local farmers and suppliers, which in turn generates employment and has a positive economic impact. We source 100 per cent of our malted barley from Irish farmers.
Our business brings us into close contact with thousands of consumers and stakeholders daily. Where we have the opportunity to help communities prosper, we do so. To date, we have supported more than 50 charity groups across Ireland and this includes our 21-year partnership with the Cork Simon Community.
We have also partnered with AssistiV Ireland, an organisation that embraces technology to support people with learning disabilities, intellectual disabilities and autism into sustainable employment. We are working closely with AssistiV to bring this groundbreaking technology to pubs and bars across Ireland with the aim of creating new employment opportunities and removing barriers to employment. The European Commission Country Report for Ireland 2023 noted that Ireland has one of the largest disability employment gaps in the EU, at 41.3 per cent. Our collaboration with AssistiV aims to help address this and create inclusive workplaces in the hospitality sector, making a real difference to people’s lives.
At Heineken Ireland, we are proud of our past, energised by the present, and committed to a future where we continue to brew the joy of true togetherness.
To learn more about our initiatives, visit our website or follow us on LinkedIn. Your support helps us continue making a positive impact in our communities and beyond
