On the 6th of September, the Clayton Hotel Burlington opened its doors to over 500 attendees for the Digital Media Awards (DMAs), this year celebrating its 21st birthday. Top honours on the night went to Wolfgang Digital, who took home the award for Best Agency. Anton Savage hosted the event, which was supported by a host of sponsors including Buymedia, Ebow, Elevate, Joe Media Group, Kantar Media, Olytico, The Irish Sun and WhitePress.
Sinead Clandillon, digital marketing executive of Ebow sponsor of the best technology innovation category, said: “It’s really important to support the Digital Media Awards as it celebrities the amazing work done in the creative industry by agencies, clients and partnerships.” She also went on to say, “The DMAs are a great fit for Ebow as our values of creativity and collaboration are exactly what a night like tonight celebrates.”
Another sponsor was Whitepress and Jeremy Scott, international business development manager said: “It’s absolutely crucial to support developing talent! What you want to do is encourage innovation and by supporting it here today, we’re hoping we can support the future of the industry. Whitpress are wanting to help the best, and the best are all in this room tonight.”
Overall winner Wolfgang Digital also scooped the award for best integrated digital campaign for its Wolfgang Digital & BodySlims – Daring To Dream Bigger campaign, as well as best social media campaign for Ikea, Dentsu and Joe Media Group, Swedish with an Irish Accent.
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It was also a wonderful evening for those still involved in education in this space. Seven students from Technological University of Shannon, Athlone were nominated for digital student of the year, with three of them bringing home a win on the night. Clodagh Henderson won gold, Shruti Nadagouda won silver and Yingxin Li took the bronze back to Athlone.
Speaking about the awards ceremony, Trish Murphy, sponsorship director of the Digital Media Awards, once again thanked the award sponsors – Buymedia, Ebow, Elevate, Joe Media Group, Kantar Media, Olytico, The Irish Sun, WhitePress, Better Business Magazine and InBusiness Magazine. “Without their support and commitment to the sector, these awards would not be possible. We are very grateful for their support which are viewed as the ‘Oscars’ for the digital sector.”
For all the big wins from this incredible night, take a look at our highlights video.
The event couldn’t happen without our panel of expert judges drawn from all areas of the digital media sector.
Digital Media Awards judges
- Damian Gordon, lecturer, Technological University of Dublin
- Darina Sexton, head of communications, Microsoft Ireland
- Edel Walsh, head of digital marketing, EY Ireland
- Emmet Ryan, business and technology reporter
- Gabriela Gliga, lecturer in marketing, Atlantic Technological University
- Gavin McKenna, marketing manager, Sky (Now TV)
- Greg Canty, managing partner, Fuzion Communications, and podcaster
- Joseph McGucken, online content creator
- John Carty, lecturer and researcher, Atlantic Technological University
- Keith McLoughlin, director, Connexus
- Marija Grishin, assistant professor in marketing, University College Dublin
- Mark O’Brien, lead engineer, Eaton Corporation
- Martyn Rosney, partner, Reputation Inc
- Megan O’Riordan, B2B growth leader, Accenture Song
- Niall Kitson, editor of Techcentral.ie and co-host of Tech Radio
- Viv Maher, founder and connector, ThinkDifferently.ie Recruitment
2024 winners
Best agency
Gold – Wolfgang Digital
Best OOH digital campaign
Gold – Havas Media
Silver – PML Group/OMD
Bronze – Posterplan & Mindshare
Best website
Gold – Kooba
Silver – Vital Media
Bronze – Granite
Best use of video
Gold – Teneo/Samsung Ireland
Silver – Lidl, essencemediacom, The Irish Times Group and Foe
Bronze – Today FM
Best brand
Gold – Dentsu Ireland
Silver – LADbible Ireland
Bronze – Stratticus Studio
Best conversion strategy
Gold – Ebow
Silver – Havas Media
Bronze – Strike Digital
Best big data implementation for digital marketing
Gold – Glowmetrics
Best newcomer – sponsored by Olytico
Gold – Joe Media Group
Digital student of the year
Gold – Clodagh Henderson
Silver – Shruti Nadagouda
Bronze – Yinxin Li
Best strategy
Gold – Ebow
Silver – EssenceMediacom
Bronze – Joe Media Group
Best social media campaign
Gold – Wolfgang Digital
Silver – Dentsu Ireland
Bronze – Forsman & Bodenfors Dublin
Best creative
Gold – We the People
Silver – Digital Plus
Bronze – Teneo
Best search campaign – sponsored by WhitePress
Gold – Dentsu Ireland
Silver – Irish Life
Bronze – Core Optimisation
Best integrated digital campaign – sponsored by Kantar Media
Gold – Wolfgang Digital
Silver – EssenceMediacom
Bronze – Life Style Sports
Best app – sponsored by The Irish Sun
Gold – Scope Tickets
Silver – Food Village
Bronze – Total Digital
Best integrated media strategy – sponsored by BuyMedia
Gold – Lorg Media
Silver – Gibney Communications
Bronze – EssenceMediacom
Best in digital financial services
Gold – OMD
Best technology innovation – sponsored by Ebow
Gold – Clear Channel
Silver – BuyMedia
Bronze – Gibney Communications
Best in retail & consumer goods – sponsored by Elevate
Gold – Life Style Sports
Silver – Granite
Bronze – Mace
Best native campaign
Gold – Too Into You by Women’s Aid
Silver – Forsman & Bodenfors Dublin
Bronze – TBWA\Ireland x Glenveagh Homes
Best collaborative campaign
Gold – Lidl, EssenceMediacom, The Irish Times Group and Foe
Silver – The Irish Times Group
Bronze – Joe Media Group
Best podcast
Gold – Joe Media Group
Silver – Dustpod
Bronze – Engineers Ireland
Best in government and not for profit
Gold – Vroom Digital
Silver – PHD Media
Bronze – Belong to LGBTQ+ Youth Ireland
Best AR or VR implementation for the digital marketing industry
Gold – vStream
Best small agency – sponsored by Joe Media Group
Gold – Strike Digital
Silver – Vroom Digital
Bronze – Friday Agency
#DMA2024