In 2024, Guaranteed Irish, the not-for-profit membership organisation that champions businesses rooted in Ireland, marks its 50th anniversary. Over the past half-century, it has grown into a national symbol of trust and provenance, representing over 2,500 members who collectively employ more than 150,000 people across the country with a total turnover of €14.2 billion to the Irish economy. Established in 1974, the organisation has long been a stalwart in supporting Irish jobs, strengthening communities, and ensuring that businesses operating in Ireland commit to sustainable practices.
80 per cent consumers agree that by buying from Guaranteed Irish businesses, they are promoting a sustainable economy.
A National Symbol of Trust
The famous ‘G’ symbol, which almost three-quarters of consumers in Ireland now recognise, serves as a badge of trust and integrity for businesses that carry it. But Guaranteed Irish is more than just a logo – it is a movement dedicated to building and maintaining a strong Irish economy. From large companies to SMEs, its members span a range of industries, all united by their shared commitment to contributing positively to supporting local jobs and the communities these jobs are based in.
The organisation has proven its worth not just through recognition, but also in tangible business outcomes. A 2024 report by Red C research reveals that 90 per cent of Guaranteed Irish members believe that the organisation has positively impacted their financial performance. For consumers, the ‘G’ is an assurance that their money is going toward supporting jobs and sustainability efforts right here in Ireland.
Economic Impact and Sustainability
Guaranteed Irish businesses whether they are home-grown or international, boast an annual turnover among its members of €14.2 billion, with global earnings estimated at €52.27 billion. These figures reflect the enduring strength of Irish businesses, both at home and internationally. But beyond financial metrics, Guaranteed Irish is also a driver of sustainable growth. According to the report, 80 per cent of Irish consumers agree that purchasing from Guaranteed Irish members supports a sustainable economy. This reflects a growing awareness among shoppers of the importance of responsible consumption.
In fact, 81 per cent of those surveyed stated that the Guaranteed Irish symbol distinguishes brands that actively support Irish jobs and the circular economy. It’s clear that the organisation is not only keeping businesses competitive but also aligned with modern consumer values focused on sustainability and social responsibility.
Looking Ahead
As Guaranteed Irish celebrates its golden anniversary, it does so with its eyes firmly on the future. The past five decades have seen dramatic changes in the business landscape, with globalisation, digitalisation, and an increased emphasis on sustainability reshaping how companies operate. Guaranteed Irish’s continued relevance is a testament to its adaptability and commitment to these evolving values.
With 91 per cent of consumers agreeing that buying from Guaranteed Irish members helps sustain local jobs, the organisation is poised to play an even greater role in the decades to come. Whether it’s through championing home-grown innovation, advocating for sustainable business practices, or supporting communities, Guaranteed Irish remains a cornerstone of economic and social resilience in Ireland.
At 50 years strong, Guaranteed Irish stands as a powerful symbol of trust, local pride, and a future-forward approach to business.
50-50-50 Competition
To mark the 50th anniversary, Guaranteed Irish are launching the 50-50-50 Competition which offers the chance for one lucky business with 50 employees or more to win a Communications Campaign worth €50,000. This prize covers a host of platforms including National & Regional radio, digital and print opportunities. A boost to their Marketing budget for 2025! The competition is open to licensed members of Guaranteed Irish in 24/25.
For full details on the 50-50-50 competition and all the latest news from Guaranteed Irish visit www.guaranteedirish.ie.
Testimonials
David McKeown, Kilsaran: “As we celebrate 60 years in business, our membership with Guaranteed Irish is more important than ever. The Guaranteed Irish symbol is a key part of our product range, underscoring the quality and trustworthiness that our customers – both in Ireland and internationally – have come to expect from us. It’s a brand that resonates with Irish values, and it helps us market our products with confidence, knowing that it stands for trust and reliability.”
Joanna Ciezka, Co-Founder & Director at Irish Socksciety Ltd: “Being listed on the Guaranteed Irish Gifts website has been invaluable for us at Socksciety. It gives our customers an added sense of reliability and trust when purchasing gifts online. The Guaranteed Irish symbol is recognised as a mark of quality and authenticity, and it has really helped us stand out in a competitive marketplace.”
Paul Rellis, CEO, Viatel: “Guaranteed Irish is an incredibly important partnership for Viatel. Even as we’ve expanded our operations internationally, we remain committed to supporting local suppliers and businesses here in Ireland. The Guaranteed Irish symbol is not just a badge of honour; it’s a reminder of our roots and our ongoing dedication to contributing to the Irish economy.”
Fitzgerald’s Woodlands House Hotel & Spa: “Guaranteed Irish perfectly aligns with our brand identity, as we proudly support local producers and the community around us. Winning the Sustainability Award at the Guaranteed Irish Business Awards 2024 was a true honour, and we are delighted to be recognised among such diverse sectors and remarkable members of the Guaranteed Irish family. This recognition reinforces our commitment to sustainability and strengthens our ties to the Guaranteed Irish ethos.”
For more information please visit guaranteedirish.ie